Strategic Media Relations in the Age of Information : An Evidence-Based Approach (9780190844271)

Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

Product details

• Format Paperback | 304 pages
• Dimensions 154.94 x 233.68 x 12.7mm | 385.55g
• Publication date 03 Feb 2020
• Publisher Oxford University Press Inc
• Publication City/Country New York, United States
• Language English
• ISBN10 0190844272
• ISBN13 9780190844271

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