Strategic Writing : Multimedia Writing for Public Relations, Advertising and More (9781138037120)

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Product details

• Format Paperback | 348 pages
• Dimensions 178 x 254 x 22.86mm | 726g
• Publication date 17 Jan 2018
• Publisher Taylor & Francis Ltd
• Imprint ROUTLEDGE
• Publication City/Country London, United Kingdom
• Language English
• Edition New edition
• Edition Statement 4th New edition
• ISBN10 1138037125
• ISBN13 9781138037120
• Bestsellers rank 1,149,029

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